The Story behind coffee culture & our inspiration

“I want to help local Thai people, who are doing what they love most. To give their coffee product the chance to survive by giving them the awareness needed for potential customers to buy them. Business owners should focus on developing their business to reach the goals and dreams they have.” – Susan Borvornpotsakul

Coffee brightens our mornings, inspires our creativity, and drives us to work hard. When called upon, coffee has never let us down. There is a legend that says the goat herder Kaldi first discovered the potency of these fantastic beans. The legend goes that Kaldi found coffee after he noticed that his goats became so energetic from certain berries that they did not want to sleep at night. After the invention of coffee, the world exploded with enthusiasm, and the world’s second most tradable and valuable commodity was born.

I decided to create Coffee Culture one day to create a platform where no matter where in Thailand we might be, we can find our favorite coffee beans or blend from all the available coffee roasters in Thailand. I don’t want to be bound by just those that were chosen for us by supermarkets. We wanted the convenience of being able to click, search, and purchase all in one place and to have it delivered to our door.

Kopi Luwak coffee Blue Gold , Nakornpanom,Thailand

Doi Chaang Coffee Original , Chiang-rai Thailand

Phutham Coffee , Loei , Thailand

A platform where coffee roasters can focus on developing their blends while giving their crafted coffee products a chance to survive, to be discovered, to be tasted.

Being half Thai and Finnish, born and raised in Thailand, I soon came to see the difficulties that local Thais have with marketing their business and that a lot of the coffee communities are still communicating in a very old-school way. There are a ton of great roasters in Thailand, but nobody knows about them. So as coffee lovers that love the taste of a tasty brew, a new style, or epic combinations, I wanted to help bridge this gap between coffee roasters and coffee lovers in Thailand.

My aim is simple, to be a platform for:

  • Coffee roasters to sell their coffee products online
  • An online marketplace/shop for coffee beans and blends for Thailand. 
  • An online community of Coffee lovers around Thailand
  • A place where you can rate, store your favorite coffee beans and blends.
  • A place where Baristas in Thailand can share their coffee knowledge.
  • A place where everyone can share coffee recipes and learn to make it themselves at home.
  • To create a place where people can learn about Thailand’s coffee bean roasters, whether they are big or small. 

Come and join us on the coffee culture trip around Thailand.

Thinking of joining the coffee culture movement? Get a free 100 baht coupon when you join. Click on this link and follow the instructions.

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